Verdes Produtos
Verdes Produtos is an online marketplace that connects small and medium-sized farmers in Rio de Janeiro with consumers. They needed a mobile-friendly website redesign that aligned with their updated strategy, offering new features and modern UX/UI improvements.
My goal was to create a clean, user-centric experience that felt trustworthy and approachable. I developed brand guidelines (logo and colors) and designed a website with intuitive navigation, strong information architecture, and a fresh visual identity. The final product balances functionality and aesthetics, reinforcing Verdes Produtos’ organic farming roots.
My Role
- Creative Direction
- UX/UI Design
- Website Design
- Brand Design
Design services
Web services
For the social media project, I developed a consistent and visually engaging Instagram presence for Verdes Produtos, aligning with their brand identity and organic farming values. I designed a series of aesthetic, informative, and user-friendly posts, ensuring a cohesive look through color schemes, typography, and layout strategies. The goal was to enhance brand recognition, increase engagement, and create a strong connection between farmers and consumers through compelling visuals and clear messaging.
