Verdes Produtos is an online marketplace for medium and small farmers from countryside of Rio de Janeiro to sell their products. They needed a completely new design for their website, which would be optimized for mobile devices and support their updated strategy with new features and modern technology.

My goal was to establish a clear, friendly and trustworthy brand presence. The design needed to be simple, and the navigation easy to understand, ensuring that all information was easily accessible to a large group of clients.

After developing some basic brand guidelines (logo and colors), I had a free hand with my creative process, with some good input from the client. The result was a fresh digital experience focused on information architecture, easy user experience, consistent typography and bright colors, with references to its roots in organic food farming. This makes Verdes Produtos distinctive and unique in its industry.

MY ROLE
Creative Direction
UX / UI
Website Design
Brand Design